MARKETING SPECIALIST I – Owensboro Health – Owensboro, KY 42303

MARKETING SPECIALIST I
Owensboro Health 22 reviewsOwensboro, KY 42303

Facilitates internal and external marketing communications plans and tactics tailored to key stakeholders, focused on product lines and programs that support the mission and strategic goals. Completes routine and detailed work assignments. May be assigned to small projects or to specific areas of a larger project. Exercises some judgment and solves routine problems using documented methods.

Job Responsibilities
Implements marketing communications for Owensboro Health and its affiliates , including assisting with development of marketing plans that incorporate data analysis, environmental assessment, competitive analysis, etc. to promote and increase volume, and monitors results.
Assesses marketing communications needs and facilitates tactical implementation of corporate/brand identity and product line promotion.
Implements corporate communications systems to inform, educate, support business objectives
Develops marketing content, writing/editing of traditional and new media collateral; coordination of community outreach and promotional events; multi-media advertising. Facilitates web-based marketing, social media and intranet communications.
Monitors adherence to corporate/brand identity
Stays abreast of marketing and communications trends and technology; stays current with software and equipment needs.
Organizational Responsibilities
Adheres to all organizational policies and procedures. Executes all tasks and behaves in a manner consistent with a culture of compliance, safety and a high reliability organization; behavior supports the organization’s core commitments of Integrity, Service, Respect, Teamwork, Excellence, and Innovation.
Education
Bachelor’s degree in Marketing or related field required. A combination of education, training and experience may be considered in lieu of degree.
Licensure/Certification/Registration
None required.
Work Experience
0 to 4 years progressive experience in a related field required.
Skills and Attributes
Learning and beginning to apply specialized concepts, practices, and procedures in the area of specialization.
Applies knowledge at a basic level relying heavily on senior staff for troubleshooting. Works under direct
supervision. Understanding of marketing/advertising and public relations/corporate communications principles.
Knowledge of traditional and new media technologies and production. Strong interpersonal, relationship
development and customer service skills. Computer proficiency, excellent written and verbal communication
and public speaking/presentation skills. Must possess project management, analytical and organizational skills
and be able to handle multiple tasks simultaneously, work well under pressure.
FLSA Classification
Non-Exempt
Disclaimer
This description is intended to describe the general nature and level of work performed by employees assigned to this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees. Specific duties and responsibilities consistent with the general nature and level of work described may vary by department and additional related duties may be assigned as needed. Some duties listed may not apply to all areas.
Additional Position Related Details
Populations Served

Training is provided relevant to the population served, based on scope of care of the service assignment.

Physical Requirements

Activity and Frequency:
Bending/Stooping – Never
Climbing – Never
Keyboard Data Entry – Frequently
Kneeling – Never
Lifting/Moving Patients – Never
Lifting/Carrying (Non-Patient) – 0-25 lbs – Occasionally
Lifting/Carrying (Non-Patient) – 25-75 lbs – Never
Lifting/Carrying (Non-Patient) – over 75 lbs – Never
Pushing/Pulling – 0-25 lbs – Never
Pushing/Pulling – 25-75 lbs – Never
Pushing/Pulling – over 75 lbs – Never
Reaching – Never
Repetitive Foot/Leg Movements – Never
Repetitive Hand/Arm Movements – Frequently
Running – Never
Sitting – Frequently
Squatting – Never
Standing – Frequently
Walking – Frequently
Audible Speech – Frequently
Hearing Acuity – Frequently
Smelling Acuity – Never
Taste Discrimination – Never
Vision: Depth Perception – Frequently
Vision: Distinguish Color – Frequently
Vision: Seeing – Far – Frequently
Vision: Seeing – Near – Frequently

Exposures

Owensboro Health is committed to providing a safe working environment including training and access to person protective equipment necessary to this position. While performing duties of this position, occupational exposure to bloodborne pathogens is present for all employees.
Facilitates internal and external marketing communications plans and tactics tailored to key stakeholders, focused on product lines and programs that support the mission and strategic goals. Completes routine and detailed work assignments. May be assigned to small projects or to specific areas of a larger project. Exercises some judgment and solves routine problems using documented methods.

Job Responsibilities
Implements marketing communications for Owensboro Health and its affiliates , including assisting with development of marketing plans that incorporate data analysis, environmental assessment, competitive analysis, etc. to promote and increase volume, and monitors results.
Assesses marketing communications needs and facilitates tactical implementation of corporate/brand identity and product line promotion.
Implements corporate communications systems to inform, educate, support business objectives
Develops marketing content, writing/editing of traditional and new media collateral; coordination of community outreach and promotional events; multi-media advertising. Facilitates web-based marketing, social media and intranet communications.
Monitors adherence to corporate/brand identity
Stays abreast of marketing and communications trends and technology; stays current with software and equipment needs.
Organizational Responsibilities
Adheres to all organizational policies and procedures. Executes all tasks and behaves in a manner consistent with a culture of compliance, safety and a high reliability organization; behavior supports the organization’s core commitments of Integrity, Service, Respect, Teamwork, Excellence, and Innovation.
Education
Bachelor’s degree in Marketing or related field required. A combination of education, training and experience may be considered in lieu of degree.
Licensure/Certification/Registration
None required.
Work Experience
0 to 4 years progressive experience in a related field required.
Skills and Attributes
Learning and beginning to apply specialized concepts, practices, and procedures in the area of specialization.
Applies knowledge at a basic level relying heavily on senior staff for troubleshooting. Works under direct
supervision. Understanding of marketing/advertising and public relations/corporate communications principles.
Knowledge of traditional and new media technologies and production. Strong interpersonal, relationship
development and customer service skills. Computer proficiency, excellent written and verbal communication
and public speaking/presentation skills. Must possess project management, analytical and organizational skills
and be able to handle multiple tasks simultaneously, work well under pressure.
FLSA Classification
Non-Exempt
Disclaimer
This description is intended to describe the general nature and level of work performed by employees assigned to this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees. Specific duties and responsibilities consistent with the general nature and level of work described may vary by department and additional related duties may be assigned as needed. Some duties listed may not apply to all areas.
Additional Position Related Details
Populations Served

Training is provided relevant to the population served, based on scope of care of the service assignment.

Physical Requirements

Activity and Frequency:
Bending/Stooping – Never
Climbing – Never
Keyboard Data Entry – Frequently
Kneeling – Never
Lifting/Moving Patients – Never
Lifting/Carrying (Non-Patient) – 0-25 lbs – Occasionally
Lifting/Carrying (Non-Patient) – 25-75 lbs – Never
Lifting/Carrying (Non-Patient) – over 75 lbs – Never
Pushing/Pulling – 0-25 lbs – Never
Pushing/Pulling – 25-75 lbs – Never
Pushing/Pulling – over 75 lbs – Never
Reaching – Never
Repetitive Foot/Leg Movements – Never
Repetitive Hand/Arm Movements – Frequently
Running – Never
Sitting – Frequently
Squatting – Never
Standing – Frequently
Walking – Frequently
Audible Speech – Frequently
Hearing Acuity – Frequently
Smelling Acuity – Never
Taste Discrimination – Never
Vision: Depth Perception – Frequently
Vision: Distinguish Color – Frequently
Vision: Seeing – Far – Frequently
Vision: Seeing – Near – Frequently

Exposures

Owensboro Health is committed to providing a safe working environment including training and access to person protective equipment necessary to this position. While performing duties of this position, occupational exposure to bloodborne pathogens is present for all employees.

original job

 

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